Học tiếng anh thông qua video chuyên ngành thương mại

Trong bài viết ngày hôm nay aroma xin gửi đến các bạn bài học tiếng anh thương mại miễn phí qua video với các từ vựng tiếng anh chuyên ngành thương mại. Chúng tôi xin gửi tới các bạn dịch nghĩa tiếng anh bên cạnh nghĩa tiếng việt và ví dụ giúp các bạn hiểu rõ ràng nghĩa của từng từ.

• Mẫu câu giao tiếp tiếng anh thông dụng qua video (Phần 1)
• Mẫu câu giao tiếp tiếng Anh thông dụng qua Video (Phần 2)
• Tổng hợp video học tiếng anh hay nhất

 

1. Marketing: (n): [‘ma:kitiη]

+ Definition: The action or business o promoting products or services to the public or other business. – sự tiếp thị

+Ex:

– The Internet has allowed companies to target their marketing more precisely.

– Marketing palys an important part in the success of a new product.

—> Direct marketing plan –

—> Targeted marketing Mix –

—> Viral marketing manager –

 

2. Advertising: (n) [‘ædvətaiziη]

+ Definition: The action or business of the promotion through public announcements in newpapers. TV, radio or the internet of a product, service or event, in order to attract or increase interest in it. – – quảng cáo

+ Ex:

– GE has increased its advertising budget by 10% to help it grow in new markets.

– My company now spends more on advertising on the web than we do on Tv.

 

3. Brand: (n) [brænd)

+ Definition: Atype of product made by a particular company – – thương hiệu.

+ Ex:

– The Coca-Cola brand is worth more than 55 Billion dollars.

– What brand of soap do you usually buy?

 

4. Launch: (v) [lɔ:nt∫]

+ Definition: To introduce a new prduct, with advertising and publicity – quảng bá.

+ Ex:

– Ford plans to launch 3 new small car models this year to try to recapture market share.

– We plan to launch the new product next month.

 

5. Consumer (n) [kən’sju:mə] :

+ Definition: A person who buys goods or services – người tiêu thụ.

+ Ex:

– Consumer advertising is only a small part o our marketing mix because we are mainly focused on corporate clients.

– The rise in transport cost will mean higher prices for the consumer.

 

6. Market research (n) [‘mɑ:kit ri’sə:t∫]

+ Definition: The collecting and processing of inormation about customers – how they feel about a product and why they will or will not use product or service – nghiên cứu thị trường.

+ Ex:

– Market research shows that there is demand for another large supermarket in the area.

 

7. Brand identity (n) [brænd ai’dentəti]

+ Definition: How a company wants the consumer to se its product. The company may want the customer to see the product as a luxury item or perhaps a cheaper item – nhận diện thương hiệu.

+ Ex:

– The new advertising campaign is intended to improve our brand identity.

– Gucci has a strong brand identity in the luxury market.

 

8. Public relations (n) [‘pʌblik ri’lei∫n]

+ Definition: Creating and maintaining a good image with your customers ans public – quan hệ công chúng.

+ Ex:

– Angela works in PR. She’s the Public Relations officer for a German bank.

– After the recent scandal, the company has started a new PR campaign to help improve public relations.

 

 

9. Campaign [kæm’pein]

+ Definition: A planned and organized series of actions intended to promote a product or service – chiến lược.

+ Ex:

– Accenture, will launch a new marketing campaign to promote its services to small companies.

– Our company will launch a new campaign to market our products to Europeann consumers.

 

10. Position: [pə’zi∫n]

+ Definition: To affect the way a product is presented to the public and the how people think about that product – can thiệp.

+ Ex:

– Toyota is positioning its products to middle-income families in Asia.

– We need to position the nes product carefully or we will miss our target market.

 

Hi vọng với phương pháp học tiếng anh qua video chuyên ngành thương mại mà aroma gửi đến với các bạn sẽ giúp các bạn vui học tiếng anh hơn nữa. Hãy tiếp tcj theo dõi các bài viết của chúng tôi các bạn nhé.

Bài viết có nội dung liên quan:

>> Video học tiếng anh

>> Học tiếng anh qua video phim ngắn – Phần 1

>> Học tiếng anh qua video phim ngắn – Phần 2

>> Học tiếng anh qua phim ngắn – Phần 3